My Role
UX Research
UI Design
Strategy
Sales
Marketing
Presenting
Product Management
Tools
Figma
Notion
Numbers
Timeline
2021-2023
Company Size
3
Description
Building & scaling industry leading clinical notes for physicians
Context
On the the flip side of my startup 'Gofyt's acquisition, a few of the physios we had on our platform reached out with a recurring problem.
They were predominantly paper based, managing patient data was gruelling
They wanted an easy way to capture their mandatory clinical notes
They wanted this in a single solution as they were juggling a few different platforms
Summary
Design Lead
Part of the founding team. Designing, building & rolling out a revolutionary new product, securing key partnerships & scaling to hundreds of Physicians in the UK.
Deeply understanding the problem
70% of all physicians currently use paper notes
Interviewed 300+ physicians & implemented feedback with simple intuitive platform
60% adoption rate and secured partnership with governing body to onboard hundreds of Physicians
Web app
Nailing the assessment flow and surrounding nuances in the physician world, added custom forms, bookings, dashboards and assessment links
© 2024 andrew mccracken.